With so many running races available it was important to give a greater meaning to the Fox Cities Marathon to show its importance in the community.
Attract new runners to the Fox Cities Marathon by showcasing runners of different abilities. This included stories about a new marathon runner, a physically challenged runner, and an elite athlete. Each story would be an honest representation of each athlete’s journey as they prepare for the marathon. Stories would be release each month leading up to the marathon to create excitement and purpose with final training.