“To help Strathmore Artist Papers showcase the feel of creating art, Crimson Creative merged real world experiences with vivid imagery to build a brand story connecting artists with their products and beautiful company history.”
With a company history dating back to 1892 Strathmore Artist Papers needed a way to connect artists with their commitment and heritage of providing innovative artist papers.
Building a brand story involves asking many questions and a balancing act to share enough information yet keep the viewer engaged. We focused our attention on what an artist feels as they create and built the story of Strathmore’s history in at a point we felt artists would appreciate knowing where their paper is coming from. We needed artists to know that for Strathmore, paper is their artform.